AI-Generated Insights

GMV growth accelerated to 18.3% MoM in Q4, driven primarily by Electronics category (+24%) and expansion in North America region. Vendor onboarding velocity increased 32% following the new partner program launch.

Blended CAC increased 12% QoQ to $38.42, primarily driven by LinkedIn CPC inflation (+28%). Recommend reallocating 20% of LinkedIn budget to Content Marketing which shows 3.2x better ROI.

Top 3 vendors now represent 41% of total GMV, up from 35% last quarter. This concentration creates supply chain risk. Recommend diversification strategy targeting mid-tier vendors in Industrial and Materials categories.

AOV has steadily increased from $355 to $401 over the year (+13%), suggesting successful upselling and larger enterprise deals. The trend correlates with the introduction of bulk pricing tiers in March.

Based on current burn rate and revenue trajectory, projected cash runway extends to 22 months. Series B raise timing appears optimal within the next 3-4 months to capitalise on strong Q1 metrics.